Kim Kardashian is quite literally a living, breathing thirst trap. If you’ve never heard the mostly millennial-oriented slang term before, feel free to get acquainted with the definition (courtesy of urbandictionary.com) below.

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The reality show starlet and entrepreneur’s descent towards pop culture notoriety humbly began with a sex tape that “leaked” in 2007. Almost 10 years later, not much else about the Keeping Up With The Kardashians lead has changed — except the fact that she’s now a household name. We might not get to actually see Kim and Kanye in the act like we did with her and Ray J (a lot of us are thankful for that), but that doesn’t mean that Mrs. West ever stopped making it a point to overshare. That is how her brand materialized after all. And while that’s her entitlement in a free country, it doesn’t have to be respected.

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When Kardashian-West recently received negative attention for posting a censored nude selfie of her surgically enhanced body to her Instagram account (above), it left a lot of people (and celebrities) on social media debating over what’s considered appropriate behavior for women. Some argued that Kim’s behavior was “empowering.” Kim even crafted a written response to the media spectacle she conveniently posted on International Women’s Day. “I am empowered by my body,” she wrote. “I am empowered by my sexuality. I am empowered by feeling comfortable in my skin. I am empowered by showing the world my flaws and not being afraid of what anyone is going to say about me. And I hope that through this platform I have been given, I can encourage the same empowerment for girls and women all over the world.”

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That last sentence is particularly troubling. Kardashian-West responded to criticism of a publicly shared nude photo by saying she hopes that “through this platform” she can “encourage the same empowerment for girls and women all over the world.” Yes, she actually mentioned girls while defending the right to publicly share her body. Do those applauding her behavior not see how potentially damaging the appropriation of these kinds of acts can be on, not women, but girls? While I agree that a little nudity isn’t a huge deal in the grand scheme of things, that doesn’t make it okay for American society to embrace it so carelessly.

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It becomes dangerous when we let celebrities commit acts like this, repackaging them as a good deed. By all means, fall for her latest attempt to make headlines. But don’t call it “empowering” or attack those that don’t. People are allowed to dislike the fact that the potential of Kim’s platform is wasted on attention-seeking theatrics. We don’t have to keep up with the Kardashians if we don’t want to. This is not about feminism or slut-shaming. This is about a poor excuse for a role model continuously trying to disguise her fame-cultivating efforts as something deserving of global admiration.

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Like Caitlyn Jenner, Kim Kardashian-West is no hero just for being the version of herself that she doesn’t mind exposing — predominately for profit. Not jumping on the Kardashian support bandwagon doesn’t make you anti-women or a slut-shamer, it just means you have common sense. Realize the trend she’s trying to appropriate isn’t one we want influencing young girls or women in general, unless they want to open themselves up to the sort of negative criticism Kardashian intentionally encourages for media grabs. When Kim posts a nude selfie, it gets over one million likes on Instagram and sparks a national debate about feminism. If you did the same thing in your non-celebrity life, it could potentially get you fired from your job. All I’m saying is be smarter than that. Don’t let her sell you this lie.