H&M is collaborating with Parisian fashion house Balmain for its autumn guest collaboration. The new line offered by the clothing retailer will be under the creative direction of Balmain’s Olivier Rousteing, who recently showcased some of the first designs from the collection at the 2015 Billboard Music Awards above with models Jourdan Dunn and Kendall Jenner. Through social media H&M and Balmain invited their fans to join a movement of togetherness with #HMBalmaination.
“We are excited to have Balmain as our guest designer at H&M and create a truly involving experience for everybody. With its mix of couture spirit and streetwear attitude, Balmain owns a unique style, at once opulent and direct, sensual and energetic. It is also closely linked to the show business and music worlds, which adds another element of surprise,” says Ann-Sofie Johansson, Creative Advisor at H&M. Though the new designs won’t be available until autumn, you can always check out the official website of H&M for more info.