In AMERICAN REFLEXXX, Alli Coates documents girlfriend Signe Pierce wandering the streets of Myrtle Beach, North Carolina in a revealing dress, high heels and a concealing, futuristic mask Lady Gaga could appreciate.

As Pierce forges through the crowded streets, she begins amassing attention from onlookers who unabashedly question her looks, gender and performance art as things quickly turn from playful to malicious.

The website for the film says of the project:

American Reflexxx is a short film documenting a social experiment that took place in Myrtle Beach, South Carolina. Alli Coates filmed performance artist Signe Pierce as she strutted down a busy oceanside street in stripper garb and a reflective mask. The pair agreed not to communicate until the experiment was completed, but never anticipated the horror that would unfold in under an hour.

The result is a heart wrenching technicolor spectacle that raises questions about gender stereotypes, mob mentality, and violence in America.

Watch the 14 minute mind-fuck above and hope for the world to be better than that in the future.