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H&M has been an ongoing sponsor of the infamous Coachella Music & Arts Festival for six years, so it comes as no surprise that the clothing retailer has decided to partner with the art initiative to collaborate on a fashion line celebrating the brand’s love of the event.

The H&M Loves Coachella collection will be available online at and select stores in North America starting on March 19th, with worldwide store availability following March 26th. Model, Lucky Blue Smith, is seen fronting the festival-chic looks from the new line, above.