Rapper, Kendrick Lamar, released his new single entitled i back in September to mixed reviews. The uplifting rap anthem about self love, positivity and remaining authentic has officially received visuals, above.
The clip features a club atmosphere, Kendrick running through the streets, and a cameo from Ron Isley of The Isley Brothers that solidifies the track’s Who’s That Lady inspired sound as he drives Lamar around in town in a sedan. I really like the feel of the overall video. It reminds me of a hip-hop version of Pharrell‘s Happy.