In an ode to the dying art of physical album packaging, UK digital agency Aptitude has created extended versions of album covers that feature “quirky reveals to future happenings, from Justin Bieber to The Beatles.”

Said of the project,

We all have a favourite album. One that means something to us more than others. Album cover art used to be meticulously created to portray some kind of message that the band or artist was trying to convey.

But in this digital age, buying an album has become less about buying a physical package to buying a digital version out of convenience.

So in honour of a once coveted industry standard, we take a look at some of the most iconic album covers over the years and put our own spin on them by revealing ‘the bigger picture’.