Don’t be late.

Joyrich is my current favorite clothing and accessory brand. If you’re unfamiliar with the name, you’ve definitely seen it outfitted on your favorite celebrities such as Zayn Malik, Richard A. Mills aka RAM, Rita Ora, Jessie J, Lil’ Wayne and Nicki Minaj, to name a few.

Designed by Leah Schmidt and David Melgar, Joyrich is originally Japanese-born but L.A. based. My favorite thing about the styling of Joyrich clothing is their unique blend of L.A. and Japanese street style. Every piece seems to have color, vibrancy, uniqueness, detail and something about it that pops.

I am personally obsessed with all of their gold pieces, use of beautiful floral prints and just stocked up on some of the items that are pictured (above) from the Fall/Winter 2013 campaign.

If you like what you see, you can do the same at the Joyrich online store. Also, check out their cool blog about the brand.