In more ways than one, musician and popular online entertainer Jeffree Star has branched out. From initially emerging onto the scene as a make-up artist, transitioning to a musician and then creating his own label, it was obviously time to pursue a bigger interest in the clothing industry.

Jeffree has always had fan t-shirts available through District Lines, but the Beauty Forever brand is different. It’s Jeffree’s attitude, moods and inspiration expressed on awesome looking snapbacks, t-shirts, beanies, and tanks.

As you can see, I am personally a fan of the way these pieces can accent a look.

They’re perfect for my street-wear obsession!

Besides releasing a killer new single, it’s nice to know that Jeffree’s keeping things fresh and continuing to expand his empire. I’m completely inspired.

Make sure to get your Beauty Forever gear at their online store!

I look forward to seeing Jeffree again during his next tour…